FLOWERS questions the dictatorship of happiness and wellbeing.
FLOWERS celebrates the absurdity of the eternal pursuit of happiness.
FLOWERS questions the enfleshed cultural concept of wellbeing.
FLOWERS is about flowers.
FLOWERS is a political statement towards the capitalistic industry of happiness and wellbeing.
FLOWERS is an artistic and ethnographic experiment involving artists and experts from other fields.
FLOWERS creates a space to jump without joy, to do and say stupid things, to be a flower.

FLOWERS does not question the benefits of wellbeing, it questions the power of cultural and commercial mechanisms that lead to institutionalise concepts like wellbeing.
Taking the three sayings: “to jump for joy”, “to be grounded” and “to blossom like a flower” line for line, the goal is to literally apply the physical movements that they suggest through obsessive repetition, stretching to the paroxysm the desire to feel good.
Let’s jump, bounce, crawl on the floor and blossom.
Let’s not forget that the pursuit of happiness is a privilege in itself!

Concept and performance: Luigi Guerrieri
Music and Light design: Stefano D’Alessio
Costumes and flower installations: Markus Jagersberger
External Eye / Kulturvermittlung: Christina Rauchbauer
Video and photo documentation: Reza Majdodin
Production manager: Sophie Menzinger
Research Group: Neda Afazel, Helena Konir-Belihart, Daphna Horenczyk, Jolyane Langlois, Clemens Nocker.

A co-production between FUORI and WUK Performing Arts.
Supported by Kulturabteilung der Stadt Wien (MA7), Im_Flieger, Bears in the Park.